Based in Reggio Emilia
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Barilla Protein + app
Contest Concept & Strategy: Designed an interactive, quiz-based contest concept aimed at testing visitors’ knowledge about Barilla Protein+ while delivering key product benefits in a fun, memorable way.
Visual & Graphic Design: Crafted a bold, vibrant UI aligned with Barilla Protein+’s distinctive visual identity, incorporating dynamic character art, playful typography, and high-impact product imagery.
Motion & Interface Design: Engineered fluid motion graphics and micro-interactions to make the quiz experience lively, fast-paced, and visually compelling on interactive kiosk screens.
UX/Usability & On-Site Performance: Optimized the user experience for high-traffic event environments, ensuring fast navigation, intuitive touch-screen controls, and zero friction for visitors participating on-site.
To launch and promote the Barilla Protein+ range at Rimini Wellness one of Europe's premier fitness and active lifestyle exhibitions.
we designed and developed an interactive digital touch-point app. Built to engage a health-conscious audience directly at the Barilla booth, the app seamlessly blended gamification with brand messaging to drive high engagement and product awareness.
